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McDonald’s Brand Persona: Case Study

Created in France around 2009, McDonald’s claims the anthropomorphized box “brings fun and excitement to kids’ meals, while also serving as a persona for balanced and wholesome eating. ” Despite the purportedly noble aspirations of promoting healthier eating among children, Happy is entering the country bruised and beleaguered. When U.S. McDonald’s shared a preview of […]

How naps at work increase productivity

Today I'm going to teach you how naps at work increase productivity and how to actually do them. Have you ever noticed how once you become familiar with something new, you begin to see the same idea everywhere? This happens a lot with me. For example, If I’ll learn a new word, then all of […]

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