I think we did a great job. However, as a perfectionist, I believe I could do more UX research (which is absolutely critical). I am not an expert - and I feel like an impostor in the UX world, but I think I am starting to get a grip on things. Some techniques and methods might be better than other.. but here is what I would do:
1. First of all, I would try to gather as much information as I can about our primary users
. This is crucial step in order to create user-centered design.
Why it's important?
Well.. if our primary users are older patients in 40-60 age, we have to understand that they might have certain disabilities. For example - if it's common for them to have problems with eyes and reading text - so we must use bigger fonts / and additionally implement some AT (assistive technology such as text-to-speech).
That will make our solution acessible - hence user-friendly.
2. Another step would be to make a competitor analysis.
Mainly in order to see what works for other big companies ,and maybe try to identify what are they doing great and also wrong.
3. Then, I would try to synthesize all gathered information
during research phase and interpret it. We might determine here what we need in the steps & and what not. What is crucial - and what is just an necessary block in the user's journey.
4. I like doing user flows
- so I would continue by doing that. This would help the team to decide on what information should be presented at what step.
5. Ideation phase - time to get dirty with pencil and paper!
Just by puting a timer and sketching out ideas helps a lot! This is where you can get really creative, while having the user's problems & needs and company goals in mind.
6. Prototypes & testing - Over here, we could develop our first prototype and test it on our first users to see, how it is performing.
We might find out that something is way too confusing and if so - then we need to get back to ideation phase and fix that. Same aplies for usability flaws.
We could repeat this process untill we find the perfect design that works really really well.
It's also important to keep in mind that testing is not finished once we launch. Quite the opposite. You need to keep an eye on the feedback and measure quantitative data from heatmaps, analytics and etc. and keep making adjustments and small tweaks. That's how some of the greatest products were made.
This project was amazing and I am very happy to be working with such a great people from MedStar Shah Medical Group!
and Leadership Health!